The story of the men who sold the world what it didn’t know it wanted.
Again and again.
by David Gluckman
From his unexpected entry into the drinks industry in 1969, to his global adventures with IDV (now Diageo), David Gluckman’s story is not just about the successes: it also includes the fascinating failures. That Sh*t Will Never Sell delves into the heart of innovation, revealing how the author’s clear, simple thinking led to the creation of iconic brands like Baileys Irish Cream and Tanqueray Ten.

David’s career led him to experiences in countries ranging from Mauritius to Russia. His insights into original product creation offer a rare glimpse into the art of creative avant-garde thinking. With 47 ideas explored, this book is not just a memoir; it’s a masterclass in inventive ingenuity. Whether you’re a seasoned entrepreneur or a budding innovator, Gluckman’s story is a testament to the power of creativity in the marketplace. Delve into this inspirational journey and discover not only an enthralling story but also the principles of success through innovation and sheer bloody-minded determination.